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“ Outstanding Service from Paul and his team at Subaru in Fort Walton Beach! I can’t say enough good things about my experience with Paul and his team at the Subaru in Fort Walton. I had taken my car to a couple of other auto shops and was quoted over 3,000 for what they claimed were serious suspension issues. Something didn’t sit right, so I decided to get a second opinion and brought it in to Subaru. Right away, Paul and his team were professional, honest, and incredibly thorough. After inspecting my vehicle, they told me the truth—there was nothing wrong with the suspension! In fact, he said my car looked pretty good overall and just needed a few simple fixes. He handled everything quickly and efficiently, and the total cost ended up being less than half of what others were trying to charge me. It’s so rare these days to find someone this honest and skilled. These guys saved me thousands of dollars and gave me real peace of mind. I won’t be going anywhere else for service—thank you, Paul and everyone at Step One Subaru! ”
“ Absolutely the BEST car buying experience I have ever had. No pressures, great contact. Nicolaus Markovitz, Sean Hacia and team were FANTASTIC to work with and found my perfect car! HIGHLY RECOMMEND!!!! If you are looking to buy a car, please go see them! You won't regret it!!! Thanks again!! ”
“ Like many people, I usually dread the car-buying experience, especially when it comes to dealing with pushy sales tactics. However, this time was refreshingly different. Tim was exceptional in helping us find exactly the vehicle we wanted. He was knowledgeable, laid-back, and truly listened to our needs. Rather than pushing a sale, he guided us through the process with professionalism and respect, making the experience feel collaborative rather than transactional. Great guy to work with. This is exactly how car buying should be. On the financing side, “Munch” was equally impressive. She worked diligently to secure us an outstanding APR, better than anything we found on our own, and offered honest, no-pressure advice throughout. Her words summed up the experience perfectly: “I get more joy helping people get what they want than trying to make money.” Just go talk to her and you’ll see she’s genuinely a great person!! All around, it was a smooth, enjoyable process, and both Tim and Munch set a new standard for what car buying can be. ”
“ I purchased my first Subaru at this dealership & it was the best experience I have had at a dealership. My salesman, Blake, was so personable, knowledgeable, and professional. His sales manager, Marlene, did everything she could to work with me and was very pleasant. Tanner in the finance department was very pleasant as well and very knowledgeable. Overall, this was a great experience and so far I am absolutely loving the 2025 Crosstrek I purchased. I am hoping to drive it for a few years and pass it to my daughter as her first car so safety was a big selling point. Overall between the car & the staff I worked with, I’m happy & would recommend them to anyone looking to try out Subaru. ”
“ I recently purchased my first Subaru from Step One Subaru Fort Walton Beach. It was the best car buying experience I have ever had...from my first texts, emails, phone calls to signing on the dotted line. My salesperson Tim is Awesome!! He is so sweet and kind, so knowledgeable, helpful and shows how much he appreciates you as his customer. Everyone I came in contact with at this dealership made me feel like family. If you are in the market for a new vehicle, I highly recommend Subaru Fort Walton Beach and Tim! Thank you all!! ”
“ Transparent, Honest, Motivated, Kind, Reasonable is what comes to mind when I look back at our experience here at this dealership. Nick & Brandon in sales: You guys were amazing help work out numbers to get us the most reasonable appropriate deal. Kind, friendly, humble, and all over down to earth. They were not pushy at all and very understanding of what we brought to the table and what we weren’t willing to go over etc... Sean the manager for used vehicle: Completely honest and transparent and did all he could to get us in a vehicle we desired without breaking the bank in the long run. He was very thorough when it came to finding the right lender and price for us. Ricky finance manager: He was polite, quick and painless paperwork with him. Was also very transparent when it came to the added warranty for used vehicle. He was very reasonable of what would be appropriate to keep payments still low and what we could handle. They all had great teamwork, it was very effective and they all were so kind and communicative with us and gave us options. We appreciate you guys and your time and business. ”
“ We had a great experience at FW Subaru. Nick Yates, our salesman, was very professional. He had our car ready and waiting for us when we arrived. Everything went smoothly. Love my 2025 Crosstrek! Would highly recommend this dealership. ”
“ We had a great experience here! I’ve been to a lot of dealerships and Step One Subaru far exceeds the other in the area of accommodation and hospitality. I have 6 children so I was very nervous to bring them in however, they have a wonderful area dedicated to children to help your car buying process be more smooth and less stressful. Our salesman, Nicolaus, was a pleasure to work with and so was the finance manager. They really worked with us on our trade in and made the deal happen. Thank you Step One! ”
About
Step One Subaru Fort Walton Beach
Welcome to Step One Subaru Fort Walton Beach, where car buying and servicing becomes a delightful experience rather than a chore. Located conveniently at 916 Beal Pkwy, Fort Walton Beach, FL 32547, Step One Subaru stands out thanks to its passionate team and customer-centric approach. When you step through their doors, you are greeted not just by salespeople, but by a dedicated team ready to assist you in finding your perfect vehicle.
Customers rave about the exceptional service from staff like Paul, who is known for his honesty and thorough inspections. One satisfied customer, Savannah Jenkins, recalls how Paul saved her thousands by revealing that her car's supposed suspension issues were practically non-existent. This level of integrity is rare in the automotive industry, making Step One Subaru a trustworthy choice for service.
The car buying process at Step One Subaru has left many feeling empowered rather than pressured. Angie Marquis describes it as the best car buying experience she has ever had, thanks to the remarkable guidance provided by sales team members like Nicolaus Markovitz and Sean Hacia. Their patient demeanor transforms a typically stressful process into something enjoyable and fulfilling.
When it comes to financing, customers like Jesse Adventures highlight the work of Munch, who secured a phenomenal APR and provided honest advice without the typical sales pressure. This dedication to customer satisfaction fosters a collaborative environment where feels you are part of a family rather than just a transaction.
For those purchasing their first Subaru, Heather Barnett found her experience seamless and supportive, crediting her salesperson Blake for his personable, knowledgeable approach. With a focus on safety and satisfaction, it’s clear that the team at Step One Subaru Fort Walton Beach is committed to building long-lasting relationships with their customers, ensuring peace of mind with every new vehicle purchase.
Whether you’re buying a new or pre-owned vehicle or seeking top-notch service, Step One Subaru Fort Walton Beach is the place to be. With a team that champions honesty, integrity, and customer care, they’ve made a name for themselves in the community as a reliable and friendly dealership. So why not visit them today and see for yourself? Your next adventure awaits!
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